Data and Business Analyst
I play the role of a full-time Data Analyst at Hair & Compounds, Inc. where I design and deploy the necessary analytics implementations to answer questions such as, "What is the churn rate this month? What is our CAC per channel? How many interactions can predict a sale? What are our most loyal customer segments?"
I use Python, R, SQL, BigQuery, Google App Engine, Google Sheets, Data Studio, Tableau, Mode, Elasticsearch, Google Analytics, and anything that I can learn to get "the job done"
At H&C, I also get to create and monitor ad campaigns on Facebook & Instagram, test hypotheses and design experiments for website & landing pages, curate written and visual content after validating customer needs through data analysis (qualitative and quantitaive);
Apply a "Jobs to be Done" perspective to customer surveys to segment them by their "needs", "anxieties", "struggles", "habits" and then designing value propositions that fit each segment.
Again, at H&C, I maintain and develop the front-end Shopify store and implement analytics & tracking using Javascript, Firebase, and Google Tag Manager. For website optimization and improvements, I use HTML, CSS, JS. I also create high level dashboards using R-shiny. Outside of work, I work on Wordpress and Django to create hobby websites and blogs for my friends. I also used Eve and Flask (Python + MongoDB) for an analytics API development project with Utonexus.com
Above all, I am most passionate about academic research in Information Systems and HCI. I am currently in the process of re-writing my paper that I submitted to CHI 2019 conference. My favorite research topics are behavioral and quantitative in nature involving the study of computer mediated collaboration, virtual groups, sociology & information technology, and psychological personality